couple-with-psychologist-in-the-office-counseling-practice-online-marketing

We live in a digital age. Gone are the days of pamphlets in a church lobby recommending Christian counseling practices. If you want to boost your Christian counseling practice online but don’t know where to start, we can help! 

Gain exposure for your practice and find new clients with these five crucial strategies. 

Strategy 1: Use Content Marketing

Content marketing is one of the simplest strategies to boost your Christian counseling practice online. Common forms of content marketing include blog posts, articles, videos, reels, or infographics. The actual content consists of mental health topics from a Christian perspective. This content should be informative and relatable. If your practice focuses on an area of expertise, then the content should relate to it. But It’s also helpful to give general advice to appeal to a wider audience.

Next, post the content online via social media, a website, or even your YouTube channel. Be sure to choose platforms that will reach your target audience. 

Strategy 2: Leverage Social Media

Don’t underestimate social media. Although many of us use it for entertainment, there are many others who use it to find the services they need. 

First, identify what platform is right for your agency. If you target young people, then you should consider TikTok and Snapchat. If you target young families, Instagram and Pinterest work best. If you are trying to reach older generations, then turn to Facebook. Or you can produce content on each. 

Once you find your target platforms, produce excellent content to reflect your brand/messaging, and gain faithful followers, grow engagement, and drive leads.  

Strategy 3: Keep Email Marketing in the Mix

In a world of complicated apps, the simplicity of email still stands strong. Carefully choose a mass email service and craft specific email campaigns for specific audiences. These campaigns drive potential clients to your social media and website. They also provide detailed analytics about your audience. 

Strategy 4: Host Workshops and Webinars

Give potential clients exposure to your personality and style through these online workshops and webinars. Finding a counselor is about finding the right fit. These strategies allow a wide range of clients to get to know you. You will increase the likelihood of retaining new clients because they know your style before a preliminary session. 

Strategy 5: Include SEO to Amplify Your Christian Counseling Practice Online 

SEO stands for search engine optimization – making your online content as searchable as possible. If your website is on page 18 of a search engine, you won’t be successful.  

That’s why you should create quality SEO content. A well-optimized website is more likely to appear in search results, increasing your visibility online and gaining leads. Common SEO strategies include focusing on relevant keywords, securing backlinks, and providing meta descriptions.

Get Results

Do you need help to maximize your Christian counseling practice online? Turn to us to foster your growth today.