I. Introduction
Employee Assistance Programs (EAPs) provide confidential counseling services, which benefit employees and their families and ultimately enhance workplace productivity. By addressing personal issues, EAPs help create a supportive environment that positively impacts the workplace. They also offer numerous advantages to employers, including improved productivity, increased morale, and lower staff turnover.
A Wichita, Kan., non-profit EAP empac believes healthy, well-balanced people make thriving companies and strong communities. In their vision, they prioritize high-quality counseling, coaching, and training that promote success in personal and professional lives.
II. Mental Health Landscape in Kansas
“THE STATE OF MENTAL HEALTH IN AMERICA 2023 REPORT” by Mental Health America gives a worrying snapshot of mental health in Kansas, currently ranked at 51. The state’s ranking is heavily influenced by concerning indicators such as the prevalence of Substance Use Disorder among the youth in the past year (9.05%, ranked 51), the incidence of any mental illness among adults (26.02%, ranked 48), and the percentage of adults grappling with serious suicidal thoughts (6.44%, ranked 48). It’s important to note that an overall ranking between 39 and 51 signals a higher frequency of mental illness and reduced access to care.
III. Case Study: Expanding Empac‘s Mental Health Impact
The annual marketing strategies for empac had four key objectives. First, to augment empac‘s brand visibility. Second, to boost the traffic on their website. Third, to expand empac‘s influence by cultivating leads and turning them into new company members. Lastly, to broaden the reach of mental health care services through empac services.
IV. Mental Health Case Study Analysis
The robust partnership between empac and Grove9 Marketing has implemented effective marketing strategies that have yielded incredible results over two years. The primary focus was strengthening empac‘s online presence and expanding its reach. These strategies were achieved in the substantial increase in website visits, website views, and the number of leads generated.
Implementing a new website and SEO strategy in the first year enhanced empac‘s online visibility, resulting in 10,720 website visits, 28,502 website views, and 499 leads. Social media platforms were leveraged, increasing followers: 16% on Facebook, 276% on Instagram, and 21% on LinkedIn.
In the second year, our strategies continued to flourish, and we saw even more results, with 13,824 website visits, 37,432 website impressions, and 967 leads. The growth in social media followers continued to soar, with a 25% increase on Facebook, 350% on Instagram, and 30% on LinkedIn.
Email marketing, blogs, and lead generation tip sheets have served as influential tools in retaining existing clients and attracting new ones. Investments in video and creative services have further amplified empac‘s market visibility.
In summary, the marketing strategies utilized have successfully amplified empac‘s mission to foster healthy people and thriving organizations, as evidenced by the growth metrics over the two years.
V. Lessons Learned
Our yearly strategies came with their fair share of challenges. Empac implemented a blog writing system to help create content, showcasing the organization’s expert staff. We observed that audience engagement varied with different blog topics depending on the time of the year. As we move forward, these insights will shape our future articles to serve our audiences better.
VI. Conclusion
In conclusion, empac‘s marketing strategies have proven effective in promoting its mission to foster healthy individuals and thriving organizations. Despite facing challenges such as time constraints and fluctuations in engagement across different topics and times of the year, we have successfully navigated these hurdles by adopting an inclusive content creation system and strategically utilizing the insights gained to shape our future approaches. The increases in social media engagement and the success of various marketing tools testify to the success of our efforts. As we forge ahead, our commitment stands firm in honing our strategies, widening our impact, and amplifying the accessibility of mental health care services via empac‘s offerings.
