Remarketing, also known as retargeting, is a digital marketing strategy that enables your Christian foster care agency to reach users who have visited your website but did not take any action through targeted ads.
This marketing strategy employs SEO (Search Engine Optimization), social media platforms, and Google Ads to connect with your target audience. Let’s explore some common pitfalls in digital advertising and how remarketing can help improve the conversion rate for your Christian foster care agency.
1. Targeting Generic Audiences
Generic audience targeting is one of the most common mistakes you can make in your remarketing campaign. Because of its effortless setup, you can easily find yourself in the entanglement of targeting a broader audience (All Visitors), especially in Google ads.
Create an audience that corresponds with critical events to improve your conversion rate. Also, target the most appropriate users so your ad budget will be used appropriately.
2. Ignoring SEO (Search Engine Optimization)
SEO is one of the easiest ways your intended audience can find you on the SERP (Search Engine Result Page). When you fail to implement SEO in your marketing strategy, you will miss out on organic visitors who may be searching for your products/services online. As a result, your intended traffic will be diverted to your competitor’s website.
Remarketing can help you solve SEO challenges by employing the RLSAs (Remarketing Lists for Search Ads) strategy. With this remarketing strategy, you can reach target customers who have visited your website but are currently looking up related keywords on the SERP.
In addition, you can capture users who may already know about your brand.
3. Failing to commit to a Long-Term Strategy
More often than not, people often think that creating an actionable remarketing campaign can quickly boost leads. But that’s not always the case; seeing results may take some time.
Don’t presume your marketing strategy is not working because you didn’t see results in the first few weeks. With a remarketing strategy, you can discover ads that will maximize your goals without breaking the bank.
Digital marketing can be challenging, and you can quickly get off track before you realize it. Let our team of experts help your foster care agency convert clicks to connections through an actionable remarketing strategy. Reach out today!
