We use various tools to maximize a campaign’s impact on a particular digital channel. We’ll determine Key Performance Indicators (KPIs), in particular, Return on Ad Spend, Conversion Rate, and Cost per Click. Return on Ad Spend (ROAS) is a simple indicator of the amount of money you will make compared to the spend on ads. Conversion Rate tells you who is coming to your website site to perform actions such as making a purchase, submitting a form, or registering for an event – in short, they are doing what you want them to do. Cost per Click is an important metric because you must spend enough to reach your goals but not too much that you see little or no return. Our strategists will guide you through the intricacies of these tools.
Do you have trouble quickly and easily gathering the results of your digital marketing? If so, we have a solution: our marketing dashboard. It delivers a streamlined summary of your most important digital data, summarized by month. We will tailor your report to your needs, but typical data include website visits and leads, Google Search Rankings, social media reach/impressions, and email list development. We will review the dashboard with you during your brand strategy meeting and use these findings to guide our ongoing marketing efforts.
Video & Social Media Content
Social media strategy should aim to increase awareness, engagement, and traffic to your website. We will evaluate which social platform best reaches your audiences, and we will develop planned posts for each platform – with content modified for each. The content can include a rich array of topics – from industry news to events to community partnerships to special promotions. Video can be a dynamic piece of your social media strategy, as it has been proven time and again that more social media users respond to a video post than any other. Your videos can cover a wide range of topics, including client testimonials and brand awareness, or tend toward the lighter side with shorter vignettes showing behind-the-scenes or tutorials of your company or products.