Marketing Strategy & Insights

#1 Create cohesive customer experiences. Customers want a personalized, tailored experience that speaks directly to them. The more personalization and relevance you demonstrate to your customer, the more effective you'll become to them. How [...]

Understanding the new algorithm can give you a competitive edge. “What matters gets measured” is the old axiom. But what happens when the yardstick you have used to measure changes? You may have heard [...]

In a time of crisis, you don’t want to be left wondering what you should do next. A clear crisis communications check list will guide your organization to ensure your message is effectively disseminated. [...]

In an era of impersonal online shopping and fast-paced lifestyles, using an old-school approach for client and donor appreciation may just be the strategy to help your brand shine brighter. Personalized thank-you notes are [...]

Marketing Tip #1 Traditional media is a viable, trusted source with massive reach. Make sure your marketing campaign includes traditional media to feed the top of your funnel. Marketing Tip #2 Digital advertising investment [...]

According to Google Trends, one of the recent-searched questions related to social media is “on which social network should you share content most frequently?” The answer to which network seems pretty straightforward, doesn’t it? [...]