No matter how you feel about the election outcome, we now have an opportunity to reflect on the power of leadership transitions, but with a focus on purpose rather than politics. Leadership changes offer a fresh lens on the principles that define impactful leaders—those who leave a lasting mark, rooted in purpose and vision. Brand for Impact by Justin Eklund outlines six essential traits of high-impact leaders. These traits can inspire leaders to clarify their mission and engage their teams and customers in meaningful ways.
Here’s a look at what sets high-impact leaders apart:
- Purpose Before Profit – Adrie Groeneweg, Founder & President of Pizza Ranch, and others, put values first, boosting franchise loyalty and brand strength.
- Stewardship – Rick Warren, President of Weldaloy, created community trust by using his business as a platform for good.
- Clear Vision – Movement Mortgage grew exponentially while adhering to strong values and prioritizing team member, client, and community well-being.
- Integrity and Trust – Strong leadership builds brands that withstand challenges.
- Service-Centered – Putting service at the core creates lasting customer and employee loyalty.
- Authenticity – Leaders who stay true to their values build brands that resonate deeply.
These traits embody purpose-driven leadership—leading not only with profit in mind but with a commitment to a higher purpose. As Justin highlights in Brand for Impact, each of these traits contributes to brands that resonate, grow, and make a difference. Explore these principles to discover how you can shape your leadership style with purpose and impact.
