by Justin Eklund, Grove 9 Founder and Chief Brand Strategist
I recently had the privilege of being interviewed by Tim Winders on his podcast, Seek, Go, Create. It was a fantastic conversation where we dove into growing revenue and making eternal impact through branding. I shared insights from my recently-published book, Brand for Impact, and Tim and I explored how this framework can benefit purpose-driven leaders and organizations in multiple ways.
If you’re a faith-driven entrepreneur, business leader, or organization curious about how to create a brand that truly reflects your values to make the greatest impact, this episode is for you.
Sharing the Story Behind Brand for Impact
During the interview, I had the chance to share the “why” behind writing Brand for Impact. Over my 25 years in the world of advertising and strategic branding, I’ve worked with countless leaders who are driven by purpose but struggle to articulate their brand’s deeper mission. This book is a result of observing that gap—a guide to help leaders clarify their brand in a way that seamlessly integrates their faith, values, and vision.
We also discussed the practical frameworks outlined in the book, designed to help organizations amplify their mission while achieving measurable growth. Whether you’re a CEO or a nonprofit leader, the principles we covered will equip you to build a brand that resonates with people and leaves a lasting legacy.
Key Takeaways from the Podcast
Here are a few highlights from our conversation—though I highly recommend listening to the full episode!
- The Disconnect Between Faith and Branding
Many leaders are unsure how to reflect their personal values in their business practices without compromising professionalism. We unpacked how faith and strategy can align seamlessly. - Creating Impact Through Branding
A brand isn’t just a logo or a tagline. It’s the story you’re telling. Tim and I talked about how modern brands can inspire trust, foster community, and drive meaningful change. - Practical Advice for Leaders
I shared actionable strategies from Brand for Impact that leaders can implement today to clarify their message and better connect with their audience. - Why Brand for Impact Matters
Writing this book wasn’t just about strategy—it was about creating a resource for faith-driven leaders who want to make a difference in their space.
Tune Into the Episode
This conversation was packed with insights, inspiration, and actionable ideas. I’m so grateful to Tim Winders for creating such a meaningful space to discuss these important topics. You can listen to the episode now on Seek, Go, Create via this link or wherever you tune in to your favorite podcasts.
A Personal Invitation
If this conversation sparks your interest, I invite you to take the next step—grab a copy of Brand for Impact and start your own brand transformation. You’ll find all the details on my website here.
And don’t stop there—join the discussion! I’d love to hear what you think about the podcast episode or your thoughts on building brands with purpose. Reach out to me on LinkedIn, Facebook, or Instagram. Together, we can inspire a new wave of impact-driven leadership.
Thank you for being part of the Brand for Impact community. I can’t wait to hear what steps you’ll take to amplify your brand’s mission and make an impact!
