Purpose-driven leaders often want more than financial success; they seek ways to contribute economically, socially, and spiritually. In Brand for Impact, Justin Eklund introduces Pete Ochs’ Triple Bottom Line model alongside three distinct leadership focus levels that guide leaders in building economic, social, and spiritual capital. This framework allows leaders to approach growth from a holistic perspective that deepens their brand’s impact.
Let’s unpack the Triple Bottom Line even further, and see how they tie into the three levels of leadership focus:
- Self-Focused Leaders prioritize personal growth and professional excellence. While this focus drives economic gains, Justin emphasizes that truly impactful leaders must move beyond this initial stage. A focus solely on self limits the reach of a leader’s influence and prevents the full realization of a purpose-driven mission.
- Others-Focused Leaders look beyond themselves, investing in team development and community impact. Leaders at this level begin to build social capital, fostering trust and loyalty that permeate the brand. Justin illustrates how this focus level helps leaders create brands that serve their communities and become trusted entities in the marketplace.
- Impact-Focused Leaders achieve the ultimate goal of the Triple Bottom Line by balancing economic, social, and spiritual growth. They understand that true purpose lies in generating positive influence across all areas. Ochs used this framework at Capital III, prioritizing investments that not only grow the company but also uplift communities and inspire employees. By fostering spiritual capital alongside economic and social goals, Ochs has built a legacy that resonates deeply with people at every level of the organization.
The Triple Bottom Line framework challenges leaders to reflect: Which focus level are you at, and how can you elevate it to maximize your brand’s impact?
For leaders ready to embrace this holistic model, Brand for Impact provides the roadmap to lasting influence.
Lead with impact. Start your journey with Brand for Impact today.