In a crowded marketplace, standing out takes more than just a logo and clever slogan. Brand for Impact by Justin Eklund offers a roadmap for leaders to strip away complexity and create clear, purposeful brands that resonate deeply with employees, customers, and communities. One of the many powerful examples in the book involves Adrie Groeneweg, founder of Pizza Ranch. Groeneweg’s journey highlights how defining a brand’s core message transforms not only customer loyalty but also team alignment and brand identity.
Groeneweg faced the challenge of maintaining brand consistency across franchises while ensuring each location felt like part of the larger mission. By focusing on his brand’s purpose—serving communities through family-friendly dining with strong Christian values—he saw those values reflected in new applicants and potential franchisees looking to invest with shared passion and loyalty. This focus simplified his message and not only attracted better employees and investors, but also customers who resonated with their shared mission.
Brand for Impact provides a step-by-step guide for leaders ready to clarify and simplify their brand’s message. If you’re ready to gain clarity, this book equips you to make your brand a beacon for both customers and employees.
Ready to clarify your brand? Start your journey with Brand for Impact today.
