Axiom Counseling & Therapy
Lean Marketing Plan™ · Updated Brand Development · Marketing Strategy
Website · Digital Marketing · Print Design · Call Tracking

Key Results / Relationship
The Challenge:
Axiom Counseling & Therapy leadership approached Grove9, seeking to enhance their organization’s branding and strengthen their mission to better connect with their expanding audience.
They required a website designed to increase traffic, provide valuable information, and facilitate appointment scheduling through calls. Axiom also sought to implement a referral program to foster connections with local doctors’ offices and generate more referrals. To further amplify brand awareness, they aimed to leverage digital ads to drive prospects to their website, ultimately converting these visitors into clients through an easy “request an appointment” feature.
Our Solution:
We conducted internal and external research to provide Axiom Counseling & Therapy with a comprehensive overview and insights into their industry and audiences. Our marketing strategists then developed a Lean Marketing Plan™, which provided their team with a clear road map that accelerated growth, engaged new audiences, and increased impact.
- A modern website with a powerful first impression, responsive design, SEO optimization, and on-target messaging was built to generate leads for Axiom.
- Developed a comprehensive digital marketing plan, including PPC ad strategy and creative for Google and Meta to optimize advertising spend for maximum reach and engagement.
- Designed print advertising materials such as business cards, referral cards/posters, and letterhead.

