Care for Every Family
Brand Development · Logo · Marketing Strategy
Website · Digital Marketing · Print Design
Key Results / Relationship
The Challenge:
Care for Every Family started a bold new movement in Wichita, KS, to reduce the need for foster care and bring children and families into a circle of care and hope. The organization’s leadership sought our help to develop their new brand, craft messaging to compel Wichitans to be a part of this movement and encourage attendance to an inspiring film, Possum Trot.
With the goal of building strong connections with the local community, they required a user-friendly website to inform visitors about their mission, to generate leads and engage stakeholders. Additionally, Care for Every Family requested assistance in creating a press release and pitching to local media to amplify their message and mobilize support for their cause.
Our Solution:
- Created a brand name and identity to embody the Care For Every Family mission and resonate with the community.
Designed a high-performing, results-driven website optimized for search engine results. - Developed a comprehensive digital marketing plan, including PPC ad strategy and creative for Google and Meta to optimize advertising spend for maximum reach and engagement.
- Developed a comprehensive advertising campaign for brand awareness to inform viewers about Care For Every Family and drive ticket sales to the Possum Trot film.
- Designed print advertising materials such as mailers, rack cards, stickers, and informative cards for church congregations.
