Hornet Cutting Systems
Lean Marketing Plan™ · Brand Strategy · Logo · Website · Digital Marketing
Apparel · Signage · PPC Advertising · Truck Wrap
Key Results
The Challenge:
Hornet Cutting Systems manufactures CNC plasma, oxyfuel, and waterjet cutters for the B2B market. Hornet needed to grow brand awareness in target industries, grow its email list, and generate leads for its sales team to pursue.
Our Solution:
- Developed a comprehensive Lean Marketing Plan™ to clarify Hornet’s brand.
- Designed a high-performing, results-driven website optimized for search engine results.
- Designed and implemented lead-generating funnels to continually bring in and nurture new leads for the sales team.
- Regularly produce quality content – case studies, tip sheets, and editorials to improve SEO, drive web traffic, and position Hornet as the industry expert.
- Developed a comprehensive digital marketing plan, including PPC ad strategy and creative for Google, Facebook, Instagram, and LinkedIn to optimize advertising spend for maximum reach and engagement.
- Designed print advertising materials to stand out from competitors in industry publications.
